A Brief Back Ground Of Rapala Fishing Lures
There are numerous manufacturers of fishing equipment, and they produce everything you may need in the branch from lures, hooks, and rods to beginner fly fishing rods. Among the oldest companies in this business there are Heddon and Rapala. But before talking about Rapala fishing lures, maybe we should first see a little of its history. The company started the lures production some 60 years ago. Experience and tradition definitely influence the quality of the products and the company’s track record and current unique distribution network, brand portfolio and manufacturing brand gives it a great position for further growth.
Rapala fishing lures were first produced in Finland. Fishing and farming was the occupation of the man, Lauri Rapala, who founded the company in his native country Finland. As the saying goes ‘Necessity is the mother of invention’, so did Rapala decide to improve his fishing productivity, by developing a better lure. In 1936 Lauri Rapala finally created a carved rough-looking lure which would produce an off-center and entice wobbling action. This initial model makes the basis for a lot of the Rapala fishing lures.
Lauri Rapala’s business had blossomed just before World War II. We could actually speak of a revival of the small Rapala business. In the very beginning, all the Rapala fishing lures were made by the founder himself and later on he involved the members of his family in the process as well. Since the very first days of the company, high emphasis was put on testing, and all the Rapala fishing lures still have to go through a rigorous quality checking process.
The international episode in the Rapala fishing lures story started after the Olympic Games of Helsinkin, 1952, when foreign visitors took some of the products abroad with them. From this moment, exports started, first toNorway and Sweden and then to the USA. In 1957 the business got formalized and the Rapala and Sons / Rapala-Uistin company was established. In 1962, Life Magazine published a long article about Rapala products. It was perhaps because the same magazine issue wrote about Marlyn Monroe’s death that Rapala fishing lures increased their popularity in America, even if the quality of the products contributed most to the market impression.
After the success in the States, Rapala went international, copies having been made after their products. Legal actions have been taken against unauthorized copying, yet, forged versions still exist; yet, the quality provided by Rapala still remains a good criterion of appreciation that is surely unsurpassed.
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