Rapala Fishing Lures
There are numerous manufacturers of fishing equipment, and they produce everything you may need in the branch from hooks and rods to fishing lures. Heddon and Rapala are two names with tradition in this business. But before talking about Rapala fishing lures, maybe we should first see a little of its history. The lure production was initiated some 60 years ago. The products are clearly crafted from experience and the company’s track record and current unique distribution network, brand portfolio and manufacturing brand gives it a great position for further growth.
Rapala fishing lures were first produced in Finland. Lauri Rapala, the one who founded the business, was born in Finland in 1905 in a poor family, later in life making a buck by working on farms and fishing. The creation of improved lures came from the practical necessity of improving productivity. In 1936 Lauri Rapala finally created a carved rough-looking lure which would produce an off-center and entice wobbling action. This initial model makes the basis for a lot of the Rapala fishing lures.
Lauri Rapala’s business had blossomed just before World War II. After the war Rapala revived his small lure making enterprise. Lauri Rapala made the fishing lures himself at first, but in time, the craft was also learned by some other family members. Lauri always wanted to test each and every lure to make sure it worked properly. Even at present all Rapala fishing lures are first tested and only afterwards packed.
After the Olympic Games in Helsinki in 1952, foreign visitors were among the first who took Rapala fishing lures beyond the country’s borders to other countries. From this moment, exports started, initially toSweden and Norway and then to the USA. In 1957 the business got formalized and the Rapala and Sons / Rapala-Uistin company was established. Further business exposure was achieved with the publication of a complex article in the pages of Life Magazine in 1962. Maybe the fact that the article appeared in the same magazine issue that wrote about the death of Marilyn Monroe, had something to do with the company’s growing popularity in America; however the quality of its products definitely helped.
After the success in the States, Rapala went international, copies having been made after their products. The company has defended itself against these copies both by taking legal actions and, more importantly, by continuing the production of consistent high quality equipment that has always made the difference between the original products and the copies.
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